Was it okay for Trevor Mallard to use music without permission or payment? Kate Duckworth investigates the intellectual property aspect.
We have opportunities, we need to maximise these and intellectual property is no exception
I wish that I had bought shares last year in a ventilator company, a breathing mask company, a hand sanitiser company, and a toilet paper company. Now is the time to invest in intellectual property.
Intellectual Property Licensing
Intellectual property (IP) forms a fundamental element of most businesses. It encompasses creativity, innovation and, in some instances, education. In certain circumstances, intellectual property rights may be registered, making provision for particular, exclusive rights over an invention, creative expression or brand. Securing protection for intellectual property, may provide for a competitive market place advantage, and facilitate an increase in profit margins and growth.
Eureka! Now what?
New Zealanders are master inventors. What Kiwi inventors are not quite so good at is moving beyond the eureka moment and into the next stages of the innovation cycle.