Opportunists will prey on those who sit on their hands during the vulnerable times. You could find your business and your intellectual property portfolio exposed when the economy does bounce back if you don't look after it now.
December 7th, 2017
Intellectual property (IP) forms a fundamental element of most businesses. It encompasses creativity, innovation and, in some instances, education. In certain circumstances, intellectual property rights may be registered, making provision for particular, exclusive rights over an invention, creative expression or brand. Securing protection for intellectual property, may provide for a competitive market place advantage, and facilitate an increase in profit margins and growth.
July 7th, 2017
New Zealanders are master inventors. What Kiwi inventors are not quite so good at is moving beyond the eureka moment and into the next stages of the innovation cycle.